Research On The Marketing Strategy Of CZTM Company

In this paper, the application of modern marketing theory CZTM companiesin the domestic market of glass fiber mats marketing strategy adopted for thestudy, were analyzed.Firstly, introduced glass fiber mats industry, the main purpose glass fiber matproducts and domestic glass fiber mats major manufacturers.Secondly, the marketing environment CZTM company to do the analysis, theanalysis of the marketing environment, mainly from two aspects, one is themacro environment for the development of the company in which the glassfiber mat industry using PEST law from politics, economy, social, technologicaland other factors were analyzed; hand is CZTM internal conditions also donesome analysis.Next, through the application of classical STP,4Ps theory and theoreticalanalysis of the current situation of customer relationship marketing CZTMcompany analyzes the problems and deficiencies in existing marketingstrategy, and with the SWOT analysis model on the basis of the existingcompanies to CZTM marketing strategy to do a comprehensive analysis toarrive at the company’s current marketing strategy CZTM urgent need tomake a change and improve conclusions.Finally, there is the real problem for the company’s marketing strategy CZTMexist, the corresponding optimization improvements. Click here to execute theimplementation of the measures, CZTM company will further enhancemarket competitiveness, made of glass fiber mats in the domestic industryproduction and sales of new breakthroughs, new development.