Research Of Bank Personal Finance Business Innovation

With income level rising and demand for personal financial services growing,personal finance business has become a new profit growth point for every bank. Butin our country the banks only gradually develop personal financial services in the1990s, so it is still in its initial stage of development. Single financial products,marketing-based service model and lacking professional finance managers are makingfinancial services reach a bottleneck. So research of the financial business innovationis imperative.This paper focus on the analysis of the foreign bank’s advanced experience andgiving the way of innovation for our banks. Combining the example analysis and datasupport, it is described in the following aspects. The first chapter, Introduction.Introduces the research background, research status of domestic and abroad, researchmethod and structure. The second chapter, an overview of banking personal financialservices. Briefly describes the origin and meaning of personal financial services, andfrom the theoretical point explain the business innovation. Third chapter is thenecessity of personal financial business innovation. That expounds the necessity fromthe aspects of promoting demand, changes in the external environment, competition insame business, the rising of the Internet Finance. Fourth chapter is the advancedexperience of foreign bank personal financial business innovation. Analysis from thebusiness model, products, services, teams four aspects, and give some bank’ssuccessful examples that are in order to compare the status of our banks. Fifth chapteris the problem of our bank personal financial business development. Problems arefound by comparison with foreign banks. Banks own problems are such as singleproduct, inferior service, the lack of talent. Problems caused by the externalenvironment are such as separate operation and the uncompleted relevant rules. Sixthchapter is the innovative ways. It combined with the actual economic environmentformulate five points of financial business innovation.