Research Of Traditional Media Group Advertising Revenue Allocation Method In The New Media Environment

Today we are facing an era of rapid development of various types oftechnological revolution, with the development of technology, digitalmedia and constantly emerging into our lives. Our lives are already in adigital media environment of many.From the current point of view, maintaining media survive economicfactors, the majority comes from advertising. Whether it is print medianewspapers, magazines, or audio-visual media, radio, television, newmedia or websites, microblogging, still rely on advertising revenuebrought to maintain their own survival, and even development. In recentyears, television advertising media, television media with internal andexternal environment changes, many adverse changes. These changesrestrict the development of television media in the production sector(channels). In the limited amount of income, more and more TV mediaconsideration of internal fine management. This article focuses on howadvertising revenue by using the method of internal virtual assignment intelevision media, clear confirmation of the proceeds of each productionfacility. TV Media Group, the main responsibility to help the transitionfrom the role of the former internal " cost center " to " profit center ", themain responsibility for improving motivation incentives to improve theefficiency of the entire television media.In this paper the basic principles of economics to solve issues relatedto the field of communication in advertising, combined with practicaltelevision advertising media, through the analysis of television advertisingand marketing model presented in advertising intensive managementconditions, without affecting the existing there are accounting andbusiness processes at the same time, for different types of advertisingsales agreement, made in advertising revenue corresponding virtualchannel allocation method. And errors and problems were discussedwhich produce presented with successive dynamic error correction method, in the current settlement, the settlement of past error correction,which is to ensure the financial accounts frozen stale data requirements,but also to improve the accuracy of the final settlement. The actualcalculations show that this distribution channel in line with the actual valueof the traditional TV media group appraisal channel costs, revenues andother performance provides a scientific basis, with the benchmark andleading role in the industry, this paper CPRP type of contract, a singlecategory contracts, rebate, tune poor handling of bills, the same applies tothe advertising revenue to channel part of the cut points.Research by discussing the advantages and disadvantages ofadvertising revenue for the virtual allocation method, discovered thismethod of income distribution in a large virtual television mediaorganizations replicability, large television media organizations intensifiedmedia convergence, media specialization segmentation change, providesa theoretical and practical basis.