Research Of Types And Characteristics Of The Wealth Management Business

Wealth management is a comprehensive banking service whichintegrates customer relationship management, fund management andportfolio management services provided by financial institutions. Thispaper outlines the development process and current situation of thedomestic and international wealth management business. It summarizesthe trends of wealth management business which include more intensivebranch network, customer oriented one-stop service, rapid growth indemand for financial planners, and serious challenges on offshore wealthmanagement business model. In view of inconsistent regulations andoperational processes as well as un-development business needs, thepaper defines the main service types. Investment features of moneymarket instrument, fixed income, equities, derivatives, insurance and realestate are also discussed out of the traditional framework by institution.Based on the analysis focused on different products for different customergroups, it is pointed out that the philosophy of selling the right product tothe right customers should be implemented and access to the fundamentalasset should be restricted. The suggestions also include improving of theauthenticity and the right to fair pricing of assets, ensuring the effective transfer of assets during the usufruct rights subsisting and improvingfinancial services income right legal environment.