The Study Of Marketing Strategy Of Triowin Robot

With the adjusting and upgrading of industrial structure, China is becoming the globalmanufacturing center. Meanwhile, with economic growing and continuous improvement ofChinese life quality, the calls for improving working environment and reducing workingintensity are increasing. In recent years, due to the improving of individual value, theoccurrence of “labor shortage” and high production cost, the survival environment of smalland medium-sized enterprises are becoming more and more difficult. Under this difficultdilemma, some potential and capable enterprises are forced to find a new way for Industrialtransformation and upgrading under the agony.The palletizing robots are at the back-end of the production lines. With strong operationflexibility, the palletizing robots replace manual handling and stacking to process the materialwork pieces of the production line, which can improve the production efficiency and increasethe output, and also save labor cost.At present, the palletizing robots’ applications are still not in full swing in domestic logisticpackaging industry. There are still a lot of works to fully promote the conveying andpalletizing robots to apply in various application industries. In the beginning of the study, Icollect lot of related materials from internet, then getting the information from PurchasingDept. and workshop and Sales Dept. Due to the information, I found a lot of positivesignificance of the marketing strategy point of view of this paper, the formation of themarketing strategy to provide a realistic basis.The1st part of this research is the detailed clarification of Triowin’s palletizing robots’advantages and shortages, opportunities and threats through SWOT analysis. The2nd part isto show the industrial profit potential changes of Triowin’s robots through differentcombinations of changes of five kinds of forces in the Potter five forces model. The3rd part isto show the present situation of the external market environment of Triowin’s palletizingrobots through PEST analysis. The last part is to present the marketing strategy of Triowin’spalletizing robots: make differential pricing strategy through product standardization anddifferentiation, expanse the marketing channels, and draft the strategy of brand construction.