Supplier’s Incentive Mechanism Research Of Supply Chain Quality Management Based On The Perspective Of Fair Preference And Game Theory

With the growing emergence of supply chain and its management has become a competition between the supply chain as a whole in the company’s core. With the continuous development of market integration since the21st century, in order to get more profits, businesses began to expand the business scope of business activities between enterprises continue to coincide with the cross, so that the competition between enterprises becomes more and more intense. In order to obtain greater competitiveness, meet the requirements of the new competitive environment,at the same time enhance their comprehensive ability, began to seek cooperation and coordination between the development of industries and enterprises,thus forming a supply chain related interests. Quality as the factors that could affect the competitiveness of the entire supply chain and benefit from the force, making the supply chain quality management issues began to receive more and more attention of scholars and research institutions.As the supply chain is a complementary from a variety of advantages, organic collection of risk-sharing and benefits related businesses consisting of its quality management involves a number of different interest entity (node enterprises), various interest entities, each with business objectives and decision-making strategy, making them in the pursuit of the common quality objectives, conflicts between and mutual benefit is difficult to form an effective overall supply chain quality management incentives. The manufacturing enterprises as the core enterprises in the supply chain to improve the coordination and cooperation relationship and trust with suppliers, while also ensuring product quality suppliers, thereby establishing a scientific and effective supply chain quality management incentives. Therefore, incentives in supply chain quality management vendor is to establish an effective incentive mechanism of supply chain quality a top priority.Through the relevant literature survey and data collection, this paper studies the status of the supply chain quality management and supply chain quality management incentives of the sort and summarize, then in theory incentives on the basis of analysis of the supply chain quality management incentives research needs to pay attention to the problems and the effectiveness of the performance of an effective incentive mechanism problem, elaborated supply chain quality management incentives in the importance of vendor incentives and classification, followed by a fair preference theory and game theory applied research to pave the way in the supply chain quality management Next, the supply chain for manufacturers and suppliers of principal-agent problem, fairness preferences and game theory from two perspectives unfold, were established explicit incentives and Game Theory Perspective fairness preferences under the supply Chain quality Management implicit Incentive Mechanism supply chain quality management, and incentives in both the design process to construct the appropriate incentive models and incentives for these two models are parametric design and analysis of case studies, and finally through case analysis methods for incentives under the incentive effects of the two carried out a comparative analysis of the situation and come to the applicable conditions of the two incentives.Core of this paper is to explore research questions effectively motivate supply chain quality management vendors using comparative analysis and evolutionary game analysis from both explicit and implicit. In the dominant supplier of incentive mechanism design, the paper from the perspective of fairness preferences, combined with the characteristics of the supply chain contractual relationship, the supply chain vendor selection and contract design and contract incentives to build in-depth analysis and research research methods such as analysis of the supply chain angle and incentives is a good theoretical basis for reference and research; the implicit incentive mechanism design suppliers, and game theory and evolutionary game analysis method is also the use of incentive Mechanism of supply Chain effective supplement, which analyzes the quality of the game under different conditions is also more information on practical significance.