Swine Industry Chain Integrate Development Strategy Research Of TRS Group

Nowadays, the problem of farmer, country and agriculture in China has gained public attention a lot and become one of the most significant matters which has a lot to do with China’s development. It’s all known that it’s of great importance for Chain’s reform, opening and modernization. To improve the agricultural industrialization management level is very important to China’s agriculture strategic development of a new phase. TangRenShen Co., ltd, as one of the most outstanding national agricultural industrialization companies, has achieved great and initial goals during their development of swine industry chain integrate. But it still exist some problems in the company which need us to deal with.This study based on the national conditions and the actual situation of company, analyses of the TangRenShen group pig industry strategy development conditions detailedly.This paper analyzed the pig-industrialization strategy of TangRenShen group according using application SWOT matrix analysis, and pointed out the advantages, disadvantages, opportunities and threats of the TangRenShen group in the development of pig industry. According to the results, this research put forward in spatial distribution, the advantages of pig industry and feed sales union be used of radiation national. In the industrial structure, relying on TangRenShen group which exists boar, feed, veterinary drug, meat processing and sales to building through-train industry chain, in the whole nation through the new expansion and leading drive base to establish aquaculture association mode and carefully build10million head of safe pig industry chain integration projects. We will build boar and feed products which have high-quality. This paper made practical pig industry development strategic goal and implementation schema of TangRenShen group. The group has three core protospecies GGP field which reach international level of breeding. Then the distribution of the feed subsidiary build the feed factory and seedlings GGP GP field supporting echo mutual support market layout, formed a high competitive high growth and high profitability business model, vigorously promote the development of the industrialization strategy pigs.