Study On The Marketing Model Innovation Of U-shine Company

Abstract:Because of the change of IT marketing, traditional marketing theory is not guiding theory anymore. However, IT marketing is sitll one part of marketing, while some new theory has been put forward from traditional marketing theory, that information exchange is the source of IT marketing.Basing on the dissemination of information and the change of exchange technology, IT marketing contains some new features, which means some opportunities in the rapid growth of the internet market. Microeconomic aspects of the Internet business marketing, investment or consumer, internet economy can be seen as a large internet market, or large-scale virtual market, which the volume of transactions upgrades doublely every day. With the expansion of the internet, including this writer, excellent still venture project members were generally optimistic about the market.This article discusses the internet economy and the characteristics of industry marketing firstly, and research the marketing mode of Baidu, Tencent and Alibaba. Then we generalize the mode of internet marketing innovation. At last, we study the market modes of U-shine. We point innovation cases mode of Tencent, Baidu and Alibaba. Then summary suitable for the excellent and the internet start-up companies marketing mode for providing some ideas to U-shine.