Research On Risk Communication Mechanism Of The Insurance Surrender Event

Recently, our society has driven into a high risk status with the flow of economic and information globalization. Public crisis occur frequently. In the field of insurance, the insurance company’s function is to gather and dispersion of multiple risks of public, to compensate for economic losses,to protect social stability. but the policy holders have the right to surrender and they often surrender due to the risk information asymmetry between the insurance company and them. In extreme cases, a large-scale insurance surrender event will shake the operating foundation of insurance companies, so that the insurance companies will fall into a financial crisis or even bankruptcy and policies can not be compensated or paid. At this point, the public panic will affect the other insurance companies, financial institutions and its customers, insurance market and financial market are likely to occur upheaval, the people’s economic security and social stability will be threatened.The theory of risk communication was put forward in1970s. After decades of development, the main idea of the theory are:the risk is not only the loss of objective uncertainty but also including public emotional response which to the loss of uncertainty; To ease the public the negative emotions on the risk, the organization must establish long-term reliable relationship with the public by two-way equal communication. Organization to provide the public with reasonable risk aversion when facing the risk of choice. At present, insurance companies and insurance regulators haven’t realized the significance of surrender event risk communication, the related rules and communication mode is not perfect. Therefore, it is very meaningful to find the problems in the current risk communication of surrender events and to research on established a reasonable risk communication mechanism of surrender events.In this paper, on the basis of a large number of literature research, surrender events are researched under the perspective of social risks innovatively. According to the risk characteristics of the surrender event, this paper analyses the risk communication problems and challenges of insurance regulators, insurance companies and the public in the of surrender event. Under the background of information society, facing surrender events, this paper points out how to establish a scientific and reasonable risk communication mechanism which consists of regulatory agencies, insurance companies, the media and public. The mechanism should work before, during and after the surrender event, so as to ease the surrender event and eliminate social risks. For fully discussing the point of views, this paper will be divided into the following six chapters:The first chapter discusses the research background and significance of this article, domestic and foreign literature review, research methods and ideas, structure and innovation points.The second chapter analysis the related basic concepts and theories in this paper. This paper introduces the risk of general surrender, the risk of surrender events and risk communication theory. Then the organic combination of the three build up the basic framework of risk communication mechanism of the surrender event. This paper discusses the significance of risk communication in surrender event mechanism, research subjects, and specific demand of risk communication.The third chapter discusses the status quo of risk communication of insurance regulators, insurance companies and medias in surrender events.The fourth chapter compares the principle of risk communication theory and explores the problems of insurance regulators, insurance companies and medias in risk communication.The fifth chapter puts forward some suggestions according to the surrender event risk communication problem and the principle of risk communication. They are establishing a two-way risk communication mechanism with public participation, establishing an effective media communication mechanism, give priority to advance communication risk communication in three stages.The sixth chapter is the conclusion part of this paper. Starting from the conclusion, it’s found that what can be improved at the present and in the future.