Brand Strategy And The HH Project Brand Marketing Management Analysis

Reason why the brand is the brand, it represents a firm’s image problem in the market, the company’s brand strategy is the result of market segmentation and then the formation of autonomous positioning, so that you can appeal to different needs of customers, its purpose is to occupy more market share and expand its influence.In our social and economic progress, the market economy has been sustained development and economic mode of operation also undergone great changes, resulting in a qualitative leap. The face of external and internal environment dramatic changes, our business must re-adjust their business ideas, re-formulated business strategy. In the use of a variety of business strategy and marketing activities engaged in business, a new business also will produce the guiding ideology, which is called the brand strategy.Our corporate brand strategy implementation and development situation is not optimistic, many enterprises brand awareness is still not reached a certain height, build brand awareness strategy to effectively promote the brand and business development for the importance of these companies have not been recognized Therefore, a correct understanding of how to help enterprises brand strategy, and through effective channels and measures to promote the brand publicity and promotion, is placed in front of us an important issue.This essay studies the analysis of the brand strategy development status, establish and improve the corporate brand strategy countermeasures, and then analyzes the importance of the implementation of brand strategy; while HH branding projects through case studies of its branding project implementation and effectiveness of the brand achieved analysis to arrive at HH branding project gives us inspiration, and for the establishment and improvement of branding ideas and initiatives.In this essay, the framework are:The first chapter introduces its research background, introduces the topics of the background, purpose and significance of research methods and ideas, as well as industry research level at home and abroad; Chapter2introduces the concept of brand and brand strategy and characteristics; in Chapter3on the strategic development of the brand strategy and to analyze the situation, described the status of implementation of brand strategy, brand strategy, while the causes of the crisis situation to explore; Chapter4by introducing HH branding project case, the basic situation of the HH brand and brand promote an objective description and analysis of project implementation; Chapter5is based on the analysis in the case, draw HH brand inspiration to us, and for the establishment and improvement of branding ideas and initiatives; Chapter6summarizes the full text, draw consolidated conclusions, and that this deficiency.