Overseas Marketing Channels Optimization Of Ningbo RH Fitness Technology Co., Ltd.

With the acceleration of global economic integration process, more and moreChinese enterprises began to go global, overseas marketing channels is corporatemarketing mix elements of a very important aspect, along with the growinginternational market competition, overseas marketing channel has become amarketing resource enterprises to participate in international competition in themarket. In order to channel winning today, who mastered the channels, grasps themarketing initiative, will have more say, grasps the marketing success and failure.Channels for enterprises in the market economy is successfully fighting the river oflife. Channels open or not, it is related to marketing channel product is smooth, directimpact on corporate earnings model, to a great extent determine the success or failureof the enterprise. The pros and cons of overseas marketing channels, directlydetermines the outcome of an export-oriented business, determines the success orfailure of long-term development of export enterprises.Sports and fitness equipment for small and medium terms, this is not very hightechnology content, international competition has intensified in the industry in theoverseas marketing channels in order to win more. Sports and fitness equipment forsmall and medium sized enterprises–Ningbo RH Fitness Technology Co., Ltd. whichis a major market manufacturing companies in overseas markets, Ningbo RH FitnessTechnology Co., Ltd is imperative to optimize and manage overseas marketingchannels, improve the international share of sales to realize the sustainabledevelopment of enterprises. Based on field surveys and empirical conclusions, thusNingbo RH Fitness Technology Co., Ltd. overseas marketing channels to optimize thedesign is the subject matter of this study, the first part of this paper is on thebackground and significance of the study elaborated, and the second part is the theoryoverview of marketing channels, and the third part is the status of Ningbo RH FitnessTechnology Co., Ltd. overseas marketing channels were analyzed using SWOTmethod advantage Ningbo RH Fitness Technology Co., Ltd. existing overseasmarketing channels, weaknesses and face the comprehensive analysis of opportunitiesand challenges. The fourth part is Ningbo RH Fitness Technology Co., Ltd. overseasmarketing channels and causes problems in the analysis. The fifth part of this articlewill Ningbo RH Fitness Technology Co., Ltd. existing overseas marketing channelspropose appropriate optimization design. This is the sixth part of this writing the summary and outlook.“Channel is king, winning end.” This article will optimize Ningbo RH FitnessTechnology Co., Ltd. overseas marketing channels to enhance the share ofinternational sales companies to find opportunities.