Research Of Bidding Strategy Of A Construction Enterprises

At present, the construction enterprises are still many problems in the bidding process, the lack of scientific and rational decision-making and bidding techniques resulting in poor tender results, winning the tender rate is not high. The main reason is not correctly analyze the environment and corporate status of construction bidding market, the lack of effective tools and strategies for bidding, leading to a lack of construction companies to bid for work guidance, strategic and specificity.Thesis, literature analysis, SWOT and "Porter’s five forces model " and other strategic analysis tools, qualitative analysis and quantitative analysis and case studies and other methods studied to determine A construction enterprise strategic bidding and construction bidding environment strategy, and to ensure construction bidding strategy implementation should choose a major construction bidding strategies. Bidding strategy is the correct guiding principle of construction enterprises and activities of construction bidding process, to achieve specific bidding strategy must rely on sex, sexual enhancement, testing and shorter corporate bidding strategy to execution. This part of the study were analyzed mainly from the organizational strategy, preparation of tender documents strategy, bidding strategy, brand value strategy, relationship bidding strategy and technology innovation strategy aspects.Thesis combines the level of development of the construction market, with A case study of construction enterprises, research and select the construction bid construction enterprise strategy and implementation strategies, and to develop the corresponding tender bid to achieve strategic objectives of the organization and the specific implementation strategies for the future construction enterprises to carry out the bidding process provides some theoretical knowledge and practical experience for reference.