A Research On Public Service Of Zhongyuan Advertising Industry Park

Since the reform and opening-up, the development of the advertising industry inHenan is expanding its production, guiding consumption, and enhancing theeconomic development of endogenous motivation,which have played anincreasingly important role. At the same time, advertising companies are small,fragmented model of development are also slowed down the development process ofHenan advertising industry to a certain extent, in order to better promote theadvertising industry, Central China advertising industry parks grow conveniently.Advertising industrial parks are concrete manifestations of the development ofindustrial clusters, which is a systematic project involving many aspects. In the chainof economic development, public service is a very important aspect. Public serviceindustry clusters are provied to meet the common needs of the enterprise, tooptimize the integration of park resources, providing a shared infrastructure,information platform, technological innovation and more other services. Therebyreducing duplication of investment, saving production costs, increase productivityand further improve the overall competitiveness of enterprises and regions. However,as the booster of industrial park, the construction of public services is also facingmany challenges.In this paper, literature analysis are used, study the theory of industrialagglomeration and public service products, industrial cluster development hassignificance of expanding enterprise scal,saving production costs, so as to enhancetheir market competitiveness, and promoting economic growth throughout thewhole region. Meanwhile, public services and economic development supplement topromote and restrict each other. Cluster model of economic development give apossibility to the supply of public services, and public services can promote theeconomic development of the cluster effectively. What’s more The latter methodusing field research, the central plains advertising industrial park as the researchobject, analysis basic public services of the industrial park and professional publicservice, public services within the cluster should improve the development constantly from maintain and innovation, and the government, parks, enterpriseshould try their best to work together.