A Research On The Operation Mode Of Zhongyuan Advertising Industry Park

After the reform and opening-up policy Henan advertising industry got deeplydeveloped.By the end of2011,the advertising business units had reached8,621,thenumber of advertisers had reached60,682and the advertising business revenue hadreached more than3.5billion yuan.AS the constant growth of advertising serviceand AD talents,Henan economic has been developed comprehensively.In order toincrease the importance and developmental level of advertising industry in Henanculture industry and service industry and promote the ways of Henan economicaldevelopment and readjusting industrial structure,Henan was given an official reply toestablish experimental unit of advertising industrial park in May,2012and wasawarded “The National Advertising Industrial Park”.Although the advertise has a very long history,the Advertising Industrial Parkjust came to people’s eyes in recent years.As a new kind of industrial park,advertisingindustrial had its own characters though it belongs to Cultural Creativity IndustrialPark.Especially according to the development of Zhongyuan Advertising IndustrialPark who is on its start,it seems good from its surface but there are some hiddentroubles inside.And my paper is gonging to find out the hidden troubles and improvethe operation mode of Zhongyuan Advertising Industrial Park from the study ofZhongyuan Advertising Industrial Park’s operation mode.Only in this way can it getsustainable development.Under the supervision and guide of the SAIC the Zhongyuan AdvertisingIndustry Park is mastered by the high-tech zone administrative committee which isunder the government’s control.This thesis does a research on Zhongyuan AdvertisingIndustrial Park’s operation mode by using the theories of OperationsManagement,NPM and Industrial Agglomeration.Study the managementsystem,security system and formation motivation from the operation strategy ofZhongyuan Advertising Industrial Park and the make a conclusion of thecharacteristics of Zhongyuan Advertising Industrial Park’s operation mode frominfrastructure,public services and the principles of entering the park. After a discussion on the present situation of the new Advertising Industrial Parkdevelopment,we put forward some advices.In order to avoid walking on the way ofland agent,the Zhongyuan Advertising Industrial Park should set up professionalplatform of advertising and walk on the way of sustainable development.At last basedon the practice of Beijing,Guangzhou and Qingdao Advertising Industrial Parkdevelopment,we find the methods to solve the problems of the ZhongyuanAdvertising Industrial Park.Such as the lack of advertising talents,the incompletion ofindustrial chain and so on.All of the above can make a contribution to the study ofZhongyuan Advertising Industrial Park.