The Research Of Market Strategy Of Chinese Electronics&Information Enterprise In Central Asla Under The Development Of The Silk Road Economic Zone

After decades of rapid development, electronic information has become a pillar industryin China. It has made great achievement and development on the international market and itsimports and exports amount has reached nearly one-third of the total imports and exports ofthe country in recent years. Meanwhile, the orientation of the strategies, the rise of centralchina and the western development, which are being vigorously implemented, aims to buildup a road to the west. In2013, Chairman Xi Jinping proposed the development of the"Economic Zone of the Silk Road ", which meant to put the economic development andopening along the Silk Road up to a national strategic level. It must bring significantadvantages and benefits for Chinese enterprises to move towards to Central Asia, Russia andEurope.Currently, the development of the "Economic Zone of the Silk Road” is focusing on thefive northwestern provinces in China and five countries in Central Asia. In the face of thismajor development opportunity, the market exploiting in Central Asia is of great significancefor electronic information enterprises in China. This paper has made a careful and detailedanalysis on the political, economic, cultural, social backgrounds and the current situation inCentral Asia under the vision of "Economic Zone of the Silk Road" and the market prospecthas been forecast as well. SWOT analysis method is used here to get the conclusion thatCentral Asian market has more advantages and opportunities compared with itsdisadvantages and threats. In addition, based on the marketing theory of4Ps and the casestudy on Sichuan Jiuzhou Electric Group, the strategies how Chinese electronic informationenterprises can explore the Central Asian market has been discussed here and relevantconclusions are drawn.