Tourist Distributing Urban Tourism Performing Arts Market Research

Our country’s tourism performing arts as a tourism and cultural industry product of the combination appeared in the early1980’s in xi’an,it named tang-style dancing.But tourism performing real domestic began to appear like mushrooms in was2004guilin "impression·sanjie liu" began when it success, the academic study of tourism performing arts at that time also begins to increase gradually, but compared to the other tourism research, academic circles focus on tourism performing arts degree is not high, still less especially about the document of tourism performing arts market research.Tourism performing arts in the market prosperity and development of tourism performing arts and academia research of tourism performing arts lack of breadth, depth, not theoretical research lags behind that of tourism performing arts market development.Based on this, the author select tourism performing arts market as the research object, select the city of nanning tourism distribution to discussed in the field of tourism performing arts market’s present situation and the future market development countermeasures.The author use literature analysis, field interviews, questionnaire survey, statistical analysis and other research methods to research the nanning tourism performing arts market, and found out that nanning tourism performing arts market, the scene interaction can be subdivided into audio-visual sensory pursuit, zhuang, big director history pursuit, in the high-end, music culture national opera pursuit, the association of south-east Asian nations (asean) in guangxi characteristics, the pursuit of a total of7kinds of tourists, the market potential in the next few years will reach more than3million people, and can improve market potential from traffic, accommodation, catering, tourism distributing elements increase of market supply and demand pattern is still in short supply, the desire of the tourism performing products supplier to enter the market more intense.To this end, the development of nanning tourism performing arts market need to further explore its tourism performing arts of social resources, accurate positioning market segment and control of market supply and demand, improving the capacity of tourism distribution, formulate relevant laws and regulations to ensure the market good running. Innovation point of this article is, putting the scope of market research into the travel distribution factors, through the general view of the market research, and through the way of factor analysis and return analysis, considering the influence of tourism distribution factors on the market, highlighting the city of nanning as centralization and distribution of tourism performing arts market special effects.