Research On Risk Management Of City Commercial Complex Development

China’s current residential real estate development business market ups and downs, the central government, local governments of the development and operation of housing market purchase, price and other measures to control the real estate developers, promoting transformation from a single residential real estate development business to high income city commercial complex development and management. In various real estate heroes have for the city commercial complex era, electronic commerce with Alibaba as the representative of the A new force suddenly rises., created a "11" Shopping Festival this special holiday, the network shopping even swept, the traditional city development and operation of commercial complex patterns have been challenged.In this paper, from the perspective of developers, the entire city commercial complex development business chain discussed systematically, the five city commercial complex development steps based on market orientation, namely, financing, land acquisition, construction, marketing, constructed the level model of the factors affecting city commercial complex, using AHP, to calculate the weight of each risk factor finally, fuzzy comprehensive evaluation model to calculate the application, development business risk coefficient of the whole city commercial complex. On this basis, combined with network shopping of commercial complex development, the overall effect of operation, system risk analysis of city development and operation of commercial complex.City commercial complex development business risk of long-term, objective, continue to exist, based on the analysis of the commercial complex development business risk, considering various factors, and proposes the development of risk management strategies of the commercial complex. In the city commercial complex under certain scale, holders of property and the sale of the property to adjust the proportion of commercial complex in the city, in the sale of property income is far greater than the hold property investment background; security sales of property and property holding good interaction, will hold the property defined in a specific scale, and adjust the property holding format types, such as online shopping to reduce interference and other factors, improve the ability to deal with the risk of city commercial complex.