To Break The Stereotype

With the advent of the consumer era, people’s consumer motivation, consumerbehavior have undergone great changes. Commercial advertising as a product andmarketing services, will inevitably change as the various consumer and changeaccordingly. Through the qualitative and quantitative analysis of the changes in Chinesecommercials male images were analyzed. Through the literature study found that most ofthe previous research results from the feminist perspective that women in commercialssuffered discrimination. Some studies in recent years to develop the vision for change theimage of the man, but they are focused analysis of the male image change, draw avariety of conclusions male image, but no analysis of the male image and perception ofthe carrier and other aspects have changed. In this paper, the male image carrier, maleimage perception and image of the traditional image of three men changed through thestudy found that men advertising image. In response to this change in the consumermarket factors in this article from the era, the advertising audience and advertisingproducers, the impact of social factors and aspects of feminism, these four aspects of thedeep-seated cause analysis. On this basis, the impact of proposed changes in the maleimage of the aesthetic orientation and aesthetic interest generated by the audience, theactual effect of an impact on the advertising and the impact on society of reality.