| The development of modern business has increased the quantity and inspired the innovation of modern advertising,audiences has been accustomed to the frequent appearance of images of men in advertisements.And what’s more, for the past few years,images of men has appeared in female advertising more and more frequent.Male stars who has appeared in those kind of advertisements includes the famous French model Baptiste Giabiconi,the Japanese actor Kimutaku,the film star from Taiwan named He Junxiang and so on. We can easily see that the phenomenon for male stars to endorse female supplies has became very common.Through the shows of all kinds of male images,advertisements guide viewers from consuming female images to consume male images at the same time.Thus,the different factors behind this phenomenon is an interesting topic which is worthy to launch a research.This paper begins from the present situation of study about this issue,focuses on the problem of how modern advertisements guide views to consume pederasty,and analysises the causations about socioeconomic,culture, ethics and the mass psychology behind the comsumption of male characters,and at last, it wil try to put forward some proposals and suggestions about this issue. |
