Research On Developing Strategy Of Css Software Company

Under the impact of the financial crisis and global economic recession, the U.S. economic recovery is weak, the economic slowdown in Europe, the debt crisis and other negative factors continued to spread, the global software industry will face a more competitive environment, which makes strategic management enterprise management becomes more and more important. Now the competitions between software companies have not simply competing products, but the competition of business systems. CSS software companies must clearly positioned itself in the industry, always understand the internal changes in the external environment, the system integration of the resources they own, form their own unique competitive advantage. So that it can remain invincible in the fierce market competition.In this paper, CSS software company as the research object, based on the collection of large amounts of data and data on, starting with the basic situation of the company’s internal strengths and weaknesses in areas such as internal detailed analysis, followed by the use of the macro environment PEST analysis, the bank in which the political and legal environment, economic environment, social and technological environment, such as the external environment were analyzed using five forces model analysis of the company industry competition, the threat of new entrants, threat of substitutes, and suppliers and buyers bargaining ability to analyze and use IE matrix analysis, Boston matrix, SWOT analysis of strategic options and make the right overall strategic target system, select the appropriate competitive strategies, develop strategic measures to ensure the realization of the strategic objectives for the company’s sustainable development provides a good foundation.