Report On Financial Product Of B City Commercial Bank

In recent years, with the continuous improvement of residents’ income level and demand of asset added, purchasing financial products of banks became an important way of financing. As a core of intermediary business, financial products provide a strong support for banks to maintain the customer relationship and develop the high income customers. At the same time, it can bring considerable middle business income and become a new business growth point of commercial bank. As a rising star of the market of financial product, with its high yield advantage attract, city commercial bank strongly attract all investors.Based on research of the needs and preferences of B bank’s financial products, including product and service demand two aspects, this report draws a conclusion of the demand condition of B bank’s financial products. In combination with the supply situation of the B bank’s financial products, the report deeply analyzes the gap between supply and demand, which restrict the development of the B bank’s financial products. Finally, the report put forward some specific measures of product development, sales, and risk prevention.