Research On The Steady Financial Strategy Of X Corporation

Today, Chinese enterprises in the background of global economic integration and thesocialist market economy Continue to improve face the more and more complex businessenvironment both here and abroad; The financial crisis emerge in an endless stream in thedynamic market background,that make the competition More and more cruel and serious.Chinese enterprise universal existence of such a situation: the number and the scale ofdeveloping at the same time, enterprises continuous operation time and profitability aredecreased inversely. Because of there are various problems in the enterprises, that makingit difficult to face the drastic changes in the external environment, make correct businessstrategy is very important for the steady developing enterprises. In addition, in2008theglobal economic crisis directly led to the international bulk commodity prices fell sharply,Iron and steel industry commodity also greatly drop, global demand. In the background ofEuropean debt crisis effect and domestic economic growth slow down,until2012, Chinesesteel market is still in a serious situation. At present, all the China’s iron and steelenterprises are deficit, the contradiction between supply and demand intense, iron and steelenterprise difficult on the road of development. Due to the high inventory, poor cash flow,sales plummeted and other issues, The iron and steel product prices fell to10years ago,resulting in a large number of enterprises to adopt diverted, stop production and other waysto deal with the crisis. In the severe domestic and international economic background, Xenterprises in order to promote the sustained and healthy development, through theimplementation of prudent financial strategy to control the financial risk. X enterprises in2013to achieve operating income129732149355.48Yuan, total assets reached214357301000.24Yuan, the x enterprises talent showing itself in the same industry arefacing the same management dilemma situations. Therefore, this report choosesX company as the research object, at the first through the analysis of X enterprises specificfinancial measures of X enterprises and financial characteristics which brings to theenterprise, Prove the financial strategy belongs to the type of Steady. Then analyzes theimplementation of the financial strategy of X company bring the advantages andshortcomings final recommendations for improvement. At the last sum up experience ofthe X enterprise application type steady financial strategy. Hope to provide certain reference to the poor profitability, capital utilization efficiency is low, the lack ofcompetitiveness of enterprises.