The Research Of The Three Gorges Tourism Product Commercialization Controlling Bases On Visitors To Experience The Authenticity

With the arrival of the experience times, tourists’ attitude and behavior tourism arealso undergoing tremendous changing, tourists seek travelling "authenticity" of the desireto become more intense, with the original in order to pursue a different real life experience,tourists also increasingly seek strong tourism products authenticity "they think". Therefore,tourism product commercialization process, balance between authenticity andcommercialization of achieving good visitor experience sustainable development oftourism is very important.This article draws on a large number of domestic and foreign accesses to the authenticof the theory, expectancy theory, etc. On the basis of business management, tourismindustry research in related fields, the definition of the concept of tourism productcommercialization. Then each product commercialized for tourism and visitors toexperience the authenticity of the content related to tourism product commercializationcontrol principle, control strategy and commercial control mode specific elaboration. Inthis paper, several typical representative of the scenic Three Gorges conducted field visitsand visitors questionnaires distributed, the demand from tourists to experience theperspective of research to develop tourism product commercialization status quo analysistourists travel elements of the original true perception of the situation and the level ofsatisfaction, and strive through objective analysis of the tourism product commercializationpropose effective operational strategy recommendations. This is a whole other touristresources development in the Three Gorges along the research and commercial applicationdevelopment and application of Chinese scenic spots of great practical significance.The text of a total of five parts:The first part of the introduction，focuses on the research background, purpose andsignificance, research methods and technology roadmap, review the research onauthenticity theory, commercial, and then puts forward the innovation of this paper.The second part specifically the authenticity of a comprehensive theory, expectancytheory, theories and concepts related to sustainable development of tourism productsrelated analysis for the commercialization of tourism products to build a modest theoreticalmodels do foreshadowing.The third part is mainly explained tourism product commercialization and visitors toexperience the authenticity of contact between the authenticity of the experience by influencing tourists to find commercial factors, the relevant questionnaire designed by thesurvey further identified between relationships and find the most critical factor, these keyfactors to pave the way for the follow-up study.The fourth part is to establish the authenticity of the experience of the Three Gorgestourism tourist commercialization of products based control system were constructed inprinciple, to build strategies and build system for systematic study.The fifth part of tourism products presented on the subsequent commercialization ofresearch and ideas.