Financial Risk Control Of Chain

Now the Chinese chain enterprises continue to expand the scale, industry getwiderand wider. At the same time, the foreign chain giant influx China. Such as WAL-MART,7-11, Burger King, rapidly in China staged battle. However, foreign chain business after allstarted many years earlier than China, with very rich strategic experience and advancedmanagement idea and perfect management idea.Chain in China compared withforeign-funded enterprises exist many problems.The financial crisis in2008, making chain enterprise in China in the rapiddevelopment had to slow down. Many companies die in the current financial crisis, thereare also many enterprises survived, the reason is not hard to find, smooth and strong cash isthe strong backing support. Today’s society is fiercely competitive, but also very impulsive,everyone wants to expand their territory, especially chain enterprises think rapidbusiness expansion, is the only way to enlarge the market for enterprise’sdevelopment.But,enterprise’sfinancial risk cancollapse the company fromthe internal.Therefore, it’s very important to control the risk of enterprise. If the company is a machine,cash is fuel. No fuel no operation.So companies like a perpetual motion machine evermoving down, we must ensure that enterprises with everfount "fuel". Controlling thefinancial riskof enterprises is actually to control cash.In this case, the author takes QY glasses chain corporation as a case, mixingnormative research and case studies, analyzed it in recent years, serious problems arise inthe development process, to prevent financial risk, in order to control the cash andmaximize the value of the company. Based on the exposed problems of the company,construct a system that can control the company’s financial risk effectively，the companyshould put the budget control, financing and investment risk control and informationsystems and internal control as the improvement measures to control financial risks.