The Investigation Of Foreign Business Model Innovation Of Company One-touch

According to GDP standards, China has become the world’s second largest economy at present. But the foreign trade, which is as one of the three key factors to drive the economic development of China, is facing a deeply change in its business environment:RMB’s persistently appreciating in value, the international economic situation being in turmoil, environment and resource being restricting, all these factors oblige us to adjust and upgrade the foreign industry’s structure, in order to assure sustainable developing of our economics. For this purpose, it is not only to need innovation for products and technologies, but need innovation for models of management and service.In accordance with the Innovation Theory of Kearney Business Models, this article investigate the shaping paths and its properties of the business models of One Touch, which is one of the typical cases in foreign trade industry, mainly through four key factors-Customers, Products and Service, Key Resource and Core competence. Thereby we can figure out what the function of every factor is, how they are integrated into an organic body, and how the innovations make the company full of vigorous vitality in order to overcome all kinds of rivals from the market.With the investigation and analysis above-mentioned, this article is in the hope of bringing out some aids and references for those who are engaged in foreign trades.