The Marketing Strategy Analysis Of J Futures Company’s Business Dedartment At Chengdu

In china,with the economic output continuing to grow, the GDPranking second in the world,and financial reform deepening,China futures industryhas make a spurt of progress of development.But the futures industry is still facedwith rising costs, profits decline, losses of most companies,and current situation ofindustry to accelerate the shuffle.The futures industry has always been a nicheindustry, a considerable number of customers and potential customers of industry’srecognition towards futures is limited, using futures to avoid the risk improperly mostof the time.This paper formulates the corresponding marketing strategy on how thenew Futures Company J which has newly entered the Chengdu market targets marketselection.The strategy is combined with the SWOT environment analysis theory, themethod of analysis of PEST,4P marketing theory, relationship marketing theory,andwill provide market strategy advices about the future development of J FuturesCompany by comprehensive analysis of industry data. And it points out that in orderto ensure the effective implementation of marketing strategy,company will optimizethe structure in accordance with the authority requirement,strengthen personneltraining, improve the service ability, enhance the company’s brand,and provideappropriate security measures to establish corresponding service marketingconcept.Eventually,it will provide the basis for the marketing strategy for the newChengdu market Futures Company.