On The Problems And Countermeasures Of Rural Tourism Development In Hangzhou

Rural tourism development in the domestic has more than20years,most experts think, solve the development of rural tourism development will bring benefit with state-owned economy, Chinese city process, the three rural issues have a crucial impact, since the ninety’s, Hangzhou’s rural tourism has been twenty years of development, from the initial development of independent development to government guidance now. Period through continuous learn the lesson, sum up experience, now has formed a considerable scale, the capacity expansion of Hangzhou city tourism, is important to accelerate the integration of urban and rural areas of Hangzhou.In this paper, starting from the discussion about the rise and development of rural tourism, the first list of shape this topic of domestic and foreign scholars on rural tourism development, share of rural tourism development of the research content of scholars both at home and abroad, analysis of the relevant theory, summarize the shortages of the research, provides the theory basis for the writing of this paper.Secondly, based on the collected relevant statistical data, combining with the theoretical basis, the analysis of quantitative and qualitative, on the status of rural tourism development in Hangzhou city were investigated, and the development, analysis of Hangzhou rural tourism development scale, development model to reflect the present situation of Hangzhou rural tourism development and the existing problems, paper the relative data, made between the analysis of the present situation and problem analysis more credibility.Again, the paper also visited Hangzhou and Hangzhou surrounding a number of rural tourism development projects, Using "Meijiawu tea culture village" project, described the main problem in detail, and the existence of these problems and reasons for doing the appropriate analysis. At the same time also point to an area, the existence of the entire list and analysis of Hangzhou rural tourism industry in the development process and the cause of the problem, and combined with relevant theoretical knowledge, the call is successful experience, to put forward reasonable how to solve these problems suggestions.Fourth, with the development of the times and the progress of science and technology, rural tourism development model has been unable to meet the consumption needs of the original growing consumer, in the background of new era, to achieve more large-scale development of rural tourism, brand benefit need more abundant travel exhibits, more diversified tourism experience and more intimate management and service mode, the development of rural tourism in Hangzhou without a wrong for the operators and managers put forward higher requirements, from this perspective, through a combination of theory and practice, to realize the sustainable development of Hangzhou rural tourism to the new era of prospect, combined with the actual situation of the local tourism industry, expand the scale of Hangzhou rural tourism, tourism product diversity, improve the tourism management and service level make relevant recommendations. Innovation points:Using the statistical method, analysis, comparison by collecting the related data, the degree of development of digital Hangzhou rural tourism, making the current situation of the development of more clear,.The investigation visit, impact rural tourism development status of reaction and the existing problems, analyses the reasons for problems, and on the basis of relevant theoretical basis to solve the problem, make reasonable suggestions to realize the sustainable development of rural tourism in Hangzhou. In addition, through the analysis of empirical, summary of the wise remark of an experienced person, so as to avoid the problem puts forward related suggestions too theoretical and empty generalization etc.