The Rearch On Development Strategy Of Hunan Baisha Logistics Limited Company

As a sophisticated organization and management techniques, modern logisticsis the major source of profits in enterprise besides the reduction of materialconsumption and the increase in the labor productivity. It plays an important role innational economic and social development. The development of tobacco industry willinevitably lead to changes in the tobacco logistics industry, it makes the logisticsstrategy of tobacco industry to conform to the development of international tobaccoindustry and take into account of the history of the development of China’s tobaccoindustry and characteristics. As an important part in Changsha Cigarette supply chain,Baisha Logistics Limited Company need to have a long-term strategic developmentplan and objectives to guide the company to achieve rapidly and healthy leapfrogdevelopment, supply better service to Hunan tobacco.Based on a brief review of strategic management theory, the article clarify thebackground and significance combined with the Baisha Logistics Company’s ownpractice, and established the research idea and the framework of this paper further.Firstly, the article analyzed the inner resource of Baisha Logistics Company. Thispaper mainly discussed the company’s organization structure, market structure, humanresource, analysis of profitability, analysis of operational capacity. Then identify theBaisha Logistics Company’s competitive advantage and weakness. Secondly, thisarticle analyzed the external environment that Baisha Logistics Company face, such asanalyzed the current situation of tobacco logistics, introduced the current situation ofthe policy from the social economic environment perspective, analyzed thecompetition structure of cigarette. Then identify the Baisha Logistics Company’sopportunities and challenges. By using SWOT analysis, this paper discussedalternative strategies of Baisha Logistics Company, and clarified the company’sstrategic objectives, then produce the overall developing strategy and business strategyof Baisha Logistics Company. At last, this paper discussed safeguards in order toprotect the effective implementation of the strategy.The development strategy research of the Baisha Logistics Company hasimportant practical significance. It not only provides references for direction choice ofBaisha logistics company, lay a solid foundation for the tremendous development inthe future, but also have draw lessons from and revelatory action for other tobacco logistics enterprises.