Research On Brand Marketing Strategy Of Enterprise In Job Reality TV

The current hot screen TV Job Reality TV, in addition to provide jobs for jobseekers, also bring double benefits for the enterprise: on the one hand, enterprisesthrough the program to attract talent; on the other hand, the program Productplacement and public relations marketing communication strategy means to enhancethe brand awareness.This paper selects the television ratings high, influence job reality TV show "Only You " as a case study, the research on enterprise Product placement marketing,the "Only You" special broadcasting unit "58Tong City" as a sample, by the programProduct placement presentation and change of comb, and from "58Tong City" in theprogram advertising implantation occurs, Product placement of controllability,Product placement of definition three aspects to analysis influence,"58Tong City"with the help of the program on the Product placement marketing brand cognition onits own products; on the study of corporate public relations marketing, to " Only You" in the business guests to participate in the program the behavior as the basis, themain concept of public relations, marketing enterprises focus on public reason, inbrand marketing public relations marketing in a job like the show in the form of caseanalysis, and points out that enterprise current programs use public relations meansbrand marketing problems.At the end of the thesis, the research from two aspects Product placementmarketing and public relations marketing, in job reality show beneficial experience ofthe two marketing mode on the basis of summarizing, and gives relevant suggestionsfor improvement. At the same time, the enterprises should integrate and promote twomeans of marketing, but also should pay more attention to public relations marketingmeans view.