The Effective Of Product Placement:Placement Methods And Category

With the development of new technologies and the national policy restricts on advertising of traditional advertisement, so the costs of traditional advertisement growed up, due to the time constraints, the results of communication worse than ever before. Thus, advertisers have to find a new marketing model to promote their products.In recent years, product placement is the one of the common forms of advertising. The product placement is the purpose of which planned into television, music videos, online games and other media, to promote a brand or service purposes. Successful product placement is the integration of the natural circumstances and the products, it can unconsciously increase audiences’preference, compared with traditional advertisement, the cost is not high, and it can achieve the desired of marketing results perfectly.Placed into the media, advertisers are concerned about how effective that is implanted? I Selected four product placement in four films as the experimental materials, it involved in the apparel, automotive, drinks and communications about four categories, I just find the different implanted ways results in different empirical studies, the results as follow:1. Visual-auditory and auditory implants are superior to visual implant;2. The estimate of attitude towards product placement is low;3. The acceptance of auditory implants is higher than visual-auditory and visual implant;4. Product placement can increase probability of purchase.The relationship between advertisers, producers and consumers is very closed, the study hope to provide some advises for advertisers and producers in the placement. It can bring huge profits for advertisers and producers, it’s not against the interests of consumers and provide a good and harmonious environment for the development of media.