The Real Option Price Method In The Evaluation Of Intangible Assets

The exotic goble environment, intangible asset has a servious degree of unsure thetraditional assessment methods tend to ignore some factors of uncertainty, resulting on anerror of intangible asset appraisal in the worse. And real option evaluation of intangibleassets intangible assets evaluation, higly highly of taking the account of the influnce ofexotic maters on the outcome.Having option characteristics of it evaluation upon on recognition andunderstanding, this focus for Premier options options arising out of the valuation in thenature of legal application, establish different data upon on the kind of intangible assetmodel and item-by-item model tools. Using intangible assets of value assessment methodof specific summary has on application in the of specific meaning of reality assessmentof real option of conclusions ignored has traditional evaluation method led to intangibleassets underestimated of remedy and compensation.This article is consist of four parts. Details are as follows:Firstly part of this paper. Discussion up theoretical background and discoverobjectives and ways papers. Intangible asset valuation, intangible assets status, as well asthe important role of intangible assets in the future development of enterprises,The second part is the application of real option. It briefly explains the basicstructure of the article, and outline the overall description of the relative importance oftheory in this paper. Overview this paper-related intangible assets, as well as intangibleassets evaluation theory, analysis and research laid the found for this case.The third part is the real options specific to practical use of intangible assetsevaluation case, and carries on the detailed analysis of the case, compared with thetraditional evaluation methods, and draw the corresponding conclusion.The fourth part is the conclusions and research prospects. A summary of the wholethesis, this paper expounds the problems existing in the application of real option pricing,assessment of the value of intangible assets, and put forward the research direction ofimprovement.