Based On The Fuzzy Binary Tree Option Pricing Model Of Intangible Assets Evaluation Research

In recent years, with the continuous economic development and the continuous advancement in technology, people have recognized that intangible assets have played the important role in the production and management. Intangible assets can bring more benefits for business. With the development of the market economy and the global flow of resources, intangible assets have to be the object that capital pursued.Because of a lot of trades for intangible assets in the market, we need to evaluate the fair value of them intangible assets. Traditional assessment methods require a lot of trading activities market and a large number of open cases of turnover in the market. But there are not have enough information in mainland of China. The only information can not be achieved through normal channels.When we learn about the drawbacks of traditional assessment methods, we need to find another way to solve this problem. I have established a fuzzy binary tree model which base on option pricing. In the model, I use a fuzzy variable which include the rise factors and appetite for risk. The variable is a triangular fuzzy number which represent risk and another situation. This model can be used in European and American options. Fuzzy simulation is the main way to get the clear value of the assessment results. The value can help investors to make decisions and avoid potential risks in investment.Finally, the fuzzy binary tree model used in a case, this model is proved useful.