Corporate Strategy Research On Tangshan Department Store Group

In recent years, with the rapid development of commercial real estate, the shopping malls and department stores which are operated by real estate companies quickly occupied the core business areas of the city. The new shopping pattern has an impact on the traditional department store.Meanwhile, with the rapid rise of electronic-commerce and the changing consumption habit, a large number of consumers shift from physical store shopping online shopping. Passenger flow and sales dropped significantly, our traditional department store industry is facing severe challenge.Tangshan Department Store Group has been a leading retail enterprise in Tangshan City, in the economic and social environment of great change, the need to adjust its strategic objective and development strategy.The research method is the principle of theoretical analysis and empirical study combining. First analyze Group’s external environment by PEST model. Secondly, use Michael Porter’s five forces model to analyze the status of retail competition. Again through the SWOT analysis of the resources and capabilities Tangshan Department Store Group has further demonstrated the internal environmental. Then, combining internal and external business environment, presented the company’s development goals and development strategies. Finally, Propose feasible solutions strategy implementation by the target management, human resource reserves, the construction of enterprise information systems and to create shopping centers.Tangshan Department Store Group has unique advantages in resources and capabilities and it should adopt multi-format operation, differentiation and backward integration strategies. It should hold the most influential and competitive integration of Tangshan retail conglomerate status by setting goals management mechanism, strengthening human resource reserves, improving the level of information to create shopping center. The article provide a reference solution to other companies which faces restructuring of traditional department stores with a more realistic sense...