Research On The Development Of Margin Trading Business Of G Securities

In this paper, G securities margin financing business as a research center, through field investigation and questionnaire survey, reveals G securities margin financing business development situation, and findings from the analysis of external environment of G securities margin financing demand, carries on the analysis to the G securities trading business department customer survey results from an investor’s perspective.The company financial business, problems do not pay enough attention to the business department, the financing securities loan service business promotion strategies for single, professional talents shortage; in financial business, customer service is not in place, financing and securities lending transactions imbalance, risk control measures are not enough, the marketing department support problem is inadequate; in the melt after the business, there are customer losses are, on customer demand analysis is not thorough, and customers in the exit measures inadequate.This article thinks:business department should play through Optics Valley Square shopping area advantage, strengthen cooperation with neighboring colleges and universities and financial institutions and make use of the advantages of resources to build Optics Valley regional residential area of core business department; through the Internet platform, regularly organize training activities and contributed to the "customer-company customer communication network to establish the company" customer club; by improving the brokerage business feeding ability and development promotion refinancing business and other measures to increase the sales department pay more attention to the financing securities loan service; through the establishment of the in-depth analysis of customer transaction system to realize differential service; by melting, melting and melt front after the development of mutual promotion initiatives to establish service long term gain service mechanism.