Research On Operation Model Of Product-service Supply Chain And Channel-price Strategy

Product-servicing supply chain is a new research trend in the supply chain. More and more enterprises begin to provide value-added services to realize the differences between enterprises. It can gain the competitive advantage. The service can produce added value in the supply chain operation. Therefore, Product-service supply chain to service oriented is particularly important in the operation of enterprises.Based on the problem, this paper firstly studies the domestic and foreign research of product-service supply chain. Through the research of service supply chain of the previous analysis, combining with the mode of operation and characteristics of SCOR model and GSCF model, and integrate the service quality gap model, finally summed up the operation model of service supply chain service optimization. Analyzes operation and features of the model, proposed the product service supply chain needs to be consumer expectations for the guide. The paper looks for a balance between services and grasps the consumer expectations. Summarized four characteristics of service supply chain:service, fast, controllable and coordination, in the product-service supply chain operation, through coordination and control of service plan to improve the efficiency of the supply chain.Secondly, this paper studies the manufacturer’s service ability of product service supply chain which under different channel pricing strategy setting. Enterprises need to seek the balance relationship between the level of service and cost, and in the power of decision making under the different mode of service pricing decisions need different. This paper investigates the equilibrium behavior of a two-echelon supply chain in four channel strategies:(i) vertical integration,(ii) vertical Nash (iii) manufacturer’s Stackelberg (vi) retailer’s Stackelberg. We examine the price and service level decision for each of the above four channel strategies. The paper show that vertical integration dominates other strategies and leads to the highest service level but lowest retail price among various channel coordination policies considered here. The manufacturer as a leader, need to provide a higher level of service to ensure the leading position, and the profit is higher than that of retailers.Finally, Select three successful business in the papers to proving product-service supply chain, for instance demonstration, The papers related to the use of the previously proposed theoretical analysis of the Rolls-Royce a "rental" approach to promote the sale of the engine case, Apple also analyzed promote the application store to success, and IBM’s IT services toward success. In three cases, the product-service supply chain become the companies’ trends and find out Product-service supply chain operation model help enterprises successfully.