Research On The Quality Coutrol Of Fresh Produce Cold Chain Distribution

As people’s living standards improve, people’s demand of ecological healthy fresh produce is growing, and the cold chain distribution, as an important guarantee for safe circulation of fresh produce, has been rapidly developed. At the same time, the quality and safety problems of fresh produce brought by cold chain distribution are increasingly prominent. The circulation process of fresh produce from the origin to the table has some characteristics, such as multi-agent, complex processes, long cycle and so on, which make it more difficult to handle with the quality and safety problems. The distribution quality content of fresh produce’s cold chain includes not only the quality of the delivery of fresh products, as well as the quality of delivery service and the quality of distribution work and so on. Thus, for the cold chain distribution companies on fresh produce, how to effectively control the quality control elements, and to improve the customer satisfaction of quality delivery, is very important to enhance the market competitiveness of enterprises. This paper has done research.Firstly the article introduces the research background and significance, and discusses the current researches of the cold chain distribution quality control of fresh produce, with some related theories discussed. Secondly, on the basis of depth analysis of the content of quality control of the cold chain distribution for fresh produce, the article build the model with the Quality Function Deployment method as the core, and the model mainly analyzes the customer needs and quality control elements. It firstly determines the initial importance of customer needs by KANO model theory, and gets the correction factors of the initial importance by competitive analysis, and then determines the final importance of customer needs, to complete the deployment process of customer needs. According to relationship analysis of the final importance of customer needs and quality control elements of cold chain distribution, the article finally obtains the order of the quality control elements, to guide the enterprises in cold chain distribution quality control. Finally, the paper combines enterprise-specific cold chain distribution for fresh produce case study to verify the effectiveness and feasibility of the method.This study not only enriches the theory of the quality control of cold chain logistics, but also has a certain reference value for the enterprises’work of the cold chain distribution quality control of fresh produce.