| With the rapid development of global market economy, Europe and theUnited States bank insurance business is gradually mature, and gradually spread all overthe world. From the perspective of the world, the bank insurance industry is thedevelopment in the society requires the social resource sharing and reduce operatingcosts in. With consumer demand for financial consumption gradually increased, thisnew financial consumption patterns are gradually accepted by the society, the bankinsurance industry worldwide rise.Bank insurance industry is a new industry emerged in recent years in our country.Especially si. Especially since China’s accession to the WTO, banking and insuranceindustry to achieve a comprehensive open. Many foreign insurance companies to set upjoint ventures or solely state-owned company in China, expected in the huge potentialof the insurance market China divides a cup of a thick soup. The company not only hasinjected new vitality into China’s banking insurance market, but also to the domesticbank insurance into a real competitive era.Based on the analysis of the existing in the ES life insurance sales problems, theauthor thinks that the improvement of ES life insurance sales strategy should begin fromthe following aspects. In product strategy: the two parties of Bancassurance shallestablish a product development cooperation mechanism, pay attention to financialmanagement products and ensure the balanced development, product realizationmanagement product differentiation; in channel strategy: integration, the existing saleschannels banks equity cooperation, formed a strategic alliance to develop new saleschannels; in the aspect of price Strategy: choose the price strategy and pricing modelreasonable, scientific response to the impact of supply and demand, the insuranceproduct prices further charges price rationalization and scientific. Business promotion strategy: to strengthen the personnel and non personnel promotion promotion. |
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