Construction And Application Of The Real Estate Advertising Symbol Context

In human’s life, symbol is everywhere. Human realize the world and theirselvesby the ability on the role of symbols, to achieve the transfer of human knowledge andcontacts to each other. From the perspective of communication, advertising isessentially a symbolic operation: From the microscopic point of view, every ad is toverbal and nonverbal symbols as a carrier of information transfer of goods andservices; From a macro perspective, whether it is advertising planning or advertisingstrategy is to generate meaning through symbols, for the product to increase culturalflavor or psychological value. No matter from which perspective, the ultimate goal ofadvertising is to produce a certain effect, the purpose is to study advertising signadvertising inside starting from the analysis of how the effectiveness of advertising isoccurring, reveals the significance of the process to give the product advertising,advertising planning and creativity to provide some theoretical basis. This paperanalyzes the structure of the system of symbolic and symbolic ways to build contextfrom both theoretical and practical aspects, theoretical research and practical casestudies illustrate a combination of its advertising symbol internal propagationmechanism. In theory, first expounded the concept of simple symbols, and symbolsdefines advertising, advertising symbol is a noted ideographic system, with emphasison the significance of the generation and transmission, highlighting the Piercesemiotic tracheotomy, in its theoretical under the guidance of this article will be thesymbol of real estate advertising elaborate divided into four parts: graphic symbols,context symbols and symbols, select the appropriate cases to the appropriate ad toexplain, analyze real estate in its advertising symbol system specific ways to buildsymbolic contexts. Finally, the method of constructing symbolic contexts specificpractice guidelines designed this study demonstrate the effectiveness and availability.This paper is a preliminary attempt, the future will continue to follow the clues toexplore the relevant issues for more in-depth thinking, hoping to provide a practicaltheoretical framework for the construction and management of real estate withadvertising design in the context of the symbol.