The Development Research Of Hunan Province’s CPA Firms Based On The SWOT Analysis

The more developed the economy, the more important accounting is; and as themarket economy develops, the more important the CPA is. The CPA who has a "do nottake the police national wage economy" name in the international arena, is playing anincreasingly important role in the service of economic market development. Since1918, the Chinese CPA experienced nearly a century of development, witnessedChina’s economic recession and prosperity. In recent years, with the deepening ofreform of market economy and the global trend of economic integration continues tostrengthen, CPA industry is facing unprecedented opportunities and challenges, alsogain national attention and concern. October3,2009, after Premier Wen Jiabao agreed,the State Council officially forwarded "on accelerating the development of China’sCPA industry a number of opinions",(Hereinafter referred to as " CertainOpinions")."Certain Opinions" like a loud horn, sounded accelerate the developmentof the CPA profession forceful overture, opened Chinese CPA profession a newchapter in leaps and bounds.Hunan CPA industry started relatively late, lack of authority within the industrystrong enterprises, mostly small and medium sized firms, the province of largeenterprises often need to hire at the end of the internationally renowned accountingfirm to perform the audit.Hunan CPA firms in the country continued to deepen thesocialist market economy, economy by leaps and bounds the critical period, whatwould be the advantages and disadvantages? How accurate positioning itself to seekdevelopment? The start from what extend strengths to improve weaknesses?Are to promote the CPA profession in Hunan sustained and healthy developmentmust be addressed. This paper intends to analyze2009–2012in Hunan Province inthe accounting firm’s revenues, expenditures, personnel and internal management onthe basis of such, use the SWOT analysis method, analysis the development of theCPA profession in Hunan ‘s advantages and disadvantages, and the opportunities andthreats that may be encountered. Identify barriers to the development of HunanProvince, the root cause of CPA, and put forward opinions and suggestions.