| Lake wetlands as a unique natural resource and an important part of a complex environment,not only can clean up the environment, covering water, regulating climate, noise reduction, flood control, regulate runoff, but also provide a good habitat and breeding ground for a lot of wildlife, aquatic plants and animals, in terms of maintaining regional ecosystem development and evolution has played an extremely important role.Shuifumiao National Wetland Park as a type of lake wetland, has an open, secure, large-scale waters that can develop tourism,this kind of waters is rare in Hunan Province.lt is one of the largest wetland resources in ChangZhuTan region.With the vigorous development of eco-tourism and the improvement of people’s living standards, Shuifumiao National Wetland Park with its unique charm to attract more and more tourists, is to become the first choice for casual play to local residents.This paper use Shuifumiao National Wetland Park’s revenue of2012and2013to analyse its revenue structure, total revenue dynamic changes, different types of revenue’s seasonal changes and total revenue time series,and based on Markov prediction method to dynamicly forecast its total tourism revenue and tour revenue structure.The results showed that the total revenue of Shuifumiao National Wetland Parkt from2014to2016are11393870.33yuan,11475662.33yuan,11504266.02yuan respectively.Food and beverage revenue will stay in the stable share of25.8%in the long run, compared to almost half of current income share, there will be a substantial decline significantly,that is material consumption which is main of eat and drink change to spiritual consumption;room revenue eventually be able to provide45.2%of revenue sources; other types of revenue will eventually offer of29.0%of revenue sources.For this reason, we recommend that:(1)fully tap the potential of tourism resources, and optimize the tourism product;(2)for the tourist off-season, carry out market promotion activities and play a role in regulating the price of leverag;(3) strengthen regional tourism cooperation vigorously. |
