A Research On Tourist’s Cognition Of Tourism Carbon And Carbon Abatement Will

In the1970’s, experts and scholars began to study the impact of climate change on tourism, but the impact of tourism on climate has been noticed until the beginning of21th century, and then studies on tourism carbon emission has been more and more. Foreign countries have an earlier study history than domestic academics, and they have already developed a research system chain as "carbon impact-cognition-carbon offsets " on tourism carbon emission. With the guide of that research system chain, we have made a lot of researcher achievement on tourism carbon emission.Based on the study about tourists in Zhangjiajie national forest park, this paper tries to get to know the cognitive characteristics on tourism carbon emission of tourists, including the comparison between the tourists and the existing researches, and tourists’cognition level, and the cognitive characteristics of different tourists. In the end we have setted some solution to promote the tourists to reduce carbon emission. This study has collected317questionnaires from Zhangjiajie national forest park. With the help of SPSS20, we have analyzed the data from the questionnaires by descriptive statistics, reliability test, validity test, factor analysis, cluster analysis and cross-over analysis, and we get some conclusion as follow:(1)The mean of tourist’s cognition of tourism carbon and carbon abatement will is high.(2)Traffic impact on tourism carbon has been considered as the main factor both by tourists and existing researches. And what the tourists think about the impact from traffic, industry, population and vegetation in daily life is related with the existing researches too. But there is different opinion between the carbon source and the deep influence of the tourism carbon emission.(3) The finding shows that the tourist can be divided into9groups in the grid between tourism carbon cognition and personal carbon abatement, and we have named the groups as known-unwilling (11.68%), low carbon traveler (10.1%), known-willing (6.92%), unnoticed(11.37%), unknown-low carbon traveler(9.79%), unknown-willing (11.04%), sceptics (10.71%), green-groups (13.57) and low carbon supporter (14.82). Each kind of groups has shown different characteristics on the tourism carbon emission cognition and carbon abatement.(4)Paper has enacted4main measures for different groups to reduce carbon emission as to strengthen propaganda, restrain tourist’s behavior, set up low carbon travel environment, and enrichment low carbon tourism activities.