The Analysis On Problems And Countermeasures To Develop The Personal Financial Services In Chinese Commercial Banks

With the deep reform of the financial system, on the one hand, commercial banks must continue to seek growth point, on the other hand personal investment need become diversity. Personal financial service faces the impact of two aspects. The first is that the development of Personal Financial Services in China starts later than many foreign developed markets. The second is the impact of non-bank financial institution. Therefore, commercial bank should pinpoint positioning, and actively promote the development. The suitable advice should be given after facing the advanced experience of developed countries and examine the practice of non-bank financial institution.This paper is divided into five chapters.Chapter1mainly focuses on the summary of the Personal Financial Services, which is including:definition of the Personal Financial Services; classification of the Personal Financial Services; characteristics of the Personal Financial Services.Chapter2mainly introduces the developmental actuality of the personal financial planning services in commercial banks, which is including the necessity of development of the personal financial, the course and status of personal financial services and the question which remains in commercial bank.Chapter3introduces the development of personal finance business of other financial institutions. The first is the personal financial services development of trust company. The second followed by a brief introduction of the development and current status of the securities companies, insurance companies and other personal financial business. Finally, by comparing the advantages and disadvantages of personal wealth management business of Chinese commercial banks, raising the positioning of future business development.Chapter4mainly talks about the operation transformation of banking and the development of personal financial planning services in typical nations or areas. This chapter takes American, Sweden, and Japan for examples, gives a comparatively comprehensive introduction to their operation transformation of banking and the development situation of personal financial services.Chapter5based on the analysis above, it gives some suitable advises on the development of the personal financial planning services in China.First, there is some necessity of the formation of core competitiveness of commercial bank financing products. Second, cultivating high-quality and specialized work staff is also important. The last, there should be strengthen the popularization of knowledge of wealth management and develop mature investors.