Study On Experience Marketing In Real Estate Of Chengdu Legend Creation Marking Plans Co.,Ltd

In the1970s, American futurist Alvin Toffler wrote Future Shock,a book of this view:"service sector will eventually exceed the manufacturing sector, and experience and production will eventually exceed the service sector." Toffler predicted:Following the agricultural economy, industrial economy and the service economy.experience economy is an inevitable trend.It will create more and more valve with the experience of the economic activities,when business relies on experience to provide services.With the experience economy in China,the Chinese real estate industry has entered the era of experiential marketing competition and experience marketing has become the focus of real estate industry competition. Marketing of real estate is the product experience of the consumer in development process fo housing consumers to deeply understand the intrinsic quality of the product,and to stimulate the desire from the purchase.The experiential marketing of Chuangqi company has achieved a great success,and opend the way for the long-term development of the company.Article in the experience economy,experience marketing and real estate experience marketing theory based on the resolve the MIRACLE WORKER company to implement experiential marketing needs of the system,including the necessity of power and scope of marketing experience,summed the Chuangqi experiential marketing company strategy systems, including experience marketing level, guidelines, strategies and characteristics ascertain MERACLE WORKER experiential marketing deepening system,including the problems, improvement strategies and precautionary and real estate projects in Mantingfang example analysis Chuangqi characteristics of real estate experience marketing,methods and processes, which is real estate company in Chuangqi vigorously explore the new environment for the real estate market experience marketing strategy provides realistic theoretical draw. The main innovations include:(1) summarizes the experiential marketing of Chuangqi company’s basic strategy;(2) specifies limitations and cautionary of Chuangqi experience marketing;(3) an explanation of the Chuangqi experiential marketing direction.