Comprehensive Assessment Research On Tourism Environmental Friendly Degree Of Characteristic Ancient Town

In the1990s, ancient town tourism has become a new surge of tourism trend dueto their folk culture, unique architectural scene and profound cultural details, bringingan increase of tourists, pressure on tourism environmental carrying capacity, damageto tourist resources and ecological system. The researches focused on the eco-tourismenvironment for large-scale region; there is less research on the tourism environmentfriendly degree in the ecological fragile region. Thus, it leads this study to a case ofancient town-Wuzhen, selects14evaluations from social environmental, naturalecological environmental and economic environmental, then uses the grey systemtheory, and then constructs a grey relation projection model of Wuzhen tourismenvironmental friendly degree.The results show that:(1) the grey relation projection values of Wuzhen,Zhouzhuang, Tongli, Luzhi, Xitang, Nanxun are0.6216,0.6058,0.5111,0.6625,0.5808,0.4138. In2013, the sorting for the environmental friendly degree about theAncient Towns in Jiang is: Nanxun<Tongli<Xitang<Zhouzhuang<Wuzhen<Luzhi;(2) Wuzhen tourism environmental friendly degree is0.6216, belonging to gradeⅡ;its social environmental friendly degree is0.2653; natural ecological environmentalfriendly degree is0.2216; its economic environmental friendly degree is0.1347;(3)social concern of the tourism environmental friendly degree evaluation system ofWuzhen is high; air pollution becomes seriously, AQI is151, it is moderately pollutedand affect the local natural ecological environmental friendly conditions.At the end of the paper, from the social environment, natural environment andeconomic environment, based on the perspective of the main stakeholders ofgovernment, society, and people, etc, this paper begin to study gives suggestions inenhancing the tourism environmental friendly degree from four aspects:(1)Enhance the social impact of tourism. Plan important tourist theme activities,show to the world, enhance Wuzhen’s image, stimulate the tourism demand ofpotential tourists, and improve the attractiveness of the target tourist. (2)Perfect the regional environmental planning of ancient town. Adhere to thesynchronization of ancient town environmental construction and urban planning,guided by the comprehensive improvement ideas of ancient environment, based onthe feedback of the environmental assessment system, perfect the regionalenvironmental planning.(3)Actively develop circular economy. Harmonize the common development ofeconomy and environment in Wuzhen, transformative the economic growth mode,develop the circular economy.(4)Four optimization countermeasures based on the stakeholder perspective.Give full play to the macroeconomic control function of the government, supervisethe enterprise social responsibility, develop the community participation andstrengthen the environmental protection consciousness.