Research On Marketing Strategy Of BJ Company In Luoyang

.With the development of industry society， there comes a great crisisthreatening humans’ existence.The water deficiency is ever serious because of theincreasingly heavy pollution and complicated pollution source which lead to a changein people’s attitude toward such kinds of products: people would like to learn on theirown initiative instead of just receiving information as before. And the change， forthe small companies selling water cleaners， is a great chance to gain an in-depthshare in the market. However， most small companies are usually landed in a passiveposition in the increasingly severe sales competition and not able to have the initiativein hands to expand the market as they are mostly service-oriented companies aiming atpartial market and are shadowed by the giants. Thus， how to make an effectivetarget-centering marketing strategy is becoming more and more important and how tograsp the opportunity timely to expand the market carefully and thoroughly requires amuch higher marketing strategy of the sales company.Based on the existing research of the marketing strategies, the auther grasped thedevelopment status of purifier market in Luoyang by using the method ofquestionnaire survey, and analyzed the problems of purifier market in Luoyang fromfour aspects what were product strategy, price strategy, channel strategy and promotionstrategy; The auther analyzed on the purifier market from the macro and microenvironment, and its advantages and disadvantages of water purifier of BJ throughSWOT. Combined with its own market positioning, the auther analyzed on marketsegmentation and the selection of target market, and classified with the users andanalyzed on the factors of purchase according to market demand.