Research On The Marketing Strategy Of Rural Market Of Jilin Unicom3G Business

3G is the third generation mobile communication technology, can carry voice and highspeed data transmission services. Since the2009January launch, the3G business hasdeveloped rapidly, the communication equipment manufacturing industry of our country,the terminal industry and information service industry upstream and downstream industriesto form a strong pull, China Mobile, China Unicom, Chinese China Telecom three majortelecommunications operators of mobile business income is an important guarantee to keepfast growth.In the era of the3G, with its Chinese Unicom WCDMA network system has a matureindustry chain, rich mobile phone terminal and high-speed mobile Internet access and hasobvious advantages. In five years of operation,3G Unicom customer growth, revenuesaccounted for continued ascension, the development of the optimal performance in theindustry. But with China’s4G era, China Unicom3G development will be affected and thegradual slowdown, its unique advantage will be weakened. Therefore, in the citydevelopment of4G customers,3G customers to4G migration guide, in the countryside todevelop3G client, will be the next few years China Unicom’s development strategy. Thisarticle is in this context of development, analysis and Research on the Jilin Unicom3G hairrural demand strategy. Specific ideas: first, research from the domestic and internationaldevelopment of the3G, the relevant theory of marketing and communication industryanalysis, looking for marketing strategy theory based on the development situation of JilinUnicom; then the overall situation and rural3G business analysis, the main problemsfacing the consumption characteristics and development to find the village of3G users,analysis of Jilin Unicom’s strengths, weaknesses, opportunities and threats; the finalposition in the rural communication market target customer, proposed the Jilin Unicom3Gbusiness product strategy, price strategy, channel strategy, promotion strategy. This thesis combines theory with practice, using the method of scientific analysis, theanalysis and Research on the development data and survey data, and finally puts forwardthe marketing strategy of3G business development in rural areas. Hope this paper can givefull play to the advantages of Jilin Unicom, avoid weaknesses, help realize the sustainedand healthy development of3G services, for the future development of rural4G businessmarketing strategy and provide the reference.