BLD Group Development Strategy Research Ltd

The development strategy of enterprise determines the enterprise’s survival and thedevelopment direction, the BLD group co., LTD. Was established in1992in June. InApril2009, a group of companies. At present, is a collection of oil processing, collectionand storage of grain, plant breeding, import and export trade, logistics distribution in theintegration of state-owned large-scale modern enterprise group. Group company adheresto "create international brand for the share of the world" as the vision, with theorientation of agricultural industrialization, to highlight the innovative performance,excellent management team to support, based on the optimization of industrial structure,technology innovation as the power, the good faith management for the quality, the mainbusiness of corn, soybean, select grains ZaDou, edible soybean oil, soybean meal, feedand livestock and poultry, and other products, the production scale, layout ", breeding,processing integration,"one-stop" production, supply and sale ". But in recent years theBLD group co., LTD., slow development, investigate its reason mainly lies in thecorporate strategy of fuzzy, formulate scientific and reasonable development strategybecome the main task of the BLD current.。In this paper, based on the study of enterprise development strategy theory and theconnotation, to the BLD group co., LTD., the problems existing in the development asthe research object, using PEST analysis tools and porter five competitive model of theBLD group co., LTD., analyzes the external development environment, to the BLD groupco., LTD., organization structure, financial situation, human resources, enterprise culture,production, procurement and marketing capabilities in seven aspects for the researchemphasis of internal environment analysis, summarizes the BLD group co., LTD. Of theexternal opportunities and threats, and internal strengths and weaknesses. Draw lessonsfrom the advanced experience of domestic and foreign enterprise development strategy,establish to build international high level of agricultural industrialization enterprise as theguiding ideology, on the basis of this puts forward the optimization of organizationalstructure, strengthen the marketing planning, human resources development, perfect the financial financing strategy, pay attention to the strategic implementation safeguardmeasures of production technology management. Hope that through the study ofdevelopment strategy of the BLD group co., LTD., to improve the BLD group co., LTD.Problems existing in the development of reference.