Business Plan Of X Financial Web Site

The Internet financial information services industry in our country hasexperienced nearly20years of development, gradually grew up in a series ofchallenges and opportunities, hasentered a rapid growth phase.In addition to the traditional financial information serviceproviders such as brokers and some news portal, gradually appeared some professionalfinancial information services.In this paper, with a professional financial websites as theresearch object, the author analyzes the basic situation and market opportunities of theInternet financial information services industry, and then systematic analyzes the runningsituation of the financial websites and future business plan.In the form of a business plan, The article uses of strategic management, financialmanagement, marketing management, consumer behavior and other related theories,specificinterprets the operating environment,market situation and the futuremarketingplanning of the corporate, and then analyzes in very great detail the investment and riskcontrol and other various aspects, which make the company operators and investors to seemore clearly about the company’s future prospects, so as to create conditions for futuredevelopment and financing.This article analyzes the macro environmentof the Internet financial information servicesindustryfrom the political, economic, social, technology and other aspects, which make itclear that the Internet financial information services industry is in a favorable macroenvironment. Then the market environment and competition environment of financial websiteis analyzed, at the same time, the SWOT analysis method be used to analyze the company’sstrengths, weaknesses, opportunities and threats, and then the author formulatescorresponding competitive strategy and business strategy. On the basis of these analysis, theauthor make a systematic planning about business scope and development direction for thefuture of company, and accordingly to establish suitable marketing strategy combinationforthe target market and future development direction. Finally the article make a comprehensivehuman resources planningabout company’s operating and analyzes the financial situationtopredict the future of the company staff size and the financial cost, make predictions ofpossible risk assessment and gives the corresponding countermeasures.