Analysis On The Development And Influencing Factors Of Z Bank Internet Financial Business

Internet financial business is a new financial product and service developed by traditional financial institutions under the influence of a new generation of information technology.The development of Internet financial business is driven by technologies such as big data,cloud computing,and mobile Internet.More market space,seeking the development path that must be chosen for long-term healthy development.In the new technology environment,many banks have not grasped the opportunity of reform and upgrade in time,and their market competitiveness has shown a downward trend.Therefore,how to develop Internet financial services in the new environment and give practical suggestions based on the factors affecting the development of Internet financial services are the issues that this paper will study.Based on a thorough review of the literature of domestic and foreign experts,the thesis selects China's small and medium-sized commercial banks for Internet financial business transformation and upgrading for research.It takes the cooperation theory,game theory,and financial intermediary theory as guidance,and takes Z Bank as the research object.Analysis of the current status of Bank Z's financial business development,analysis of Bank Z's development process of poor mobile application experience,thin Internet financial products,insufficient retail channel expansion capabilities,and insufficient preparation for new technologies and new applications.The root cause lies in bank strategy The development is highly inadequate,the bank's Internet finance business development plan is not scientific,and the banking system currently has various shortcomings in resource capabilities.At the same time,based on the influencing factors of Bank Z's Internet financial business development,the multiple regression model analysis method is used to select the internal and external conventional reference indicators of the bank for empirical data analysis.According to the empirical analysis results,it is proposed that the bank should stand at a higher strategic high point to lay out the future development path,improve from the aspects of product richness,user experience,third-party channel cooperation,platform construction,etc.,and attach importance to the construction of the bank's Internet financial ecology.Leverage new technologies and new applications to empower banks' Internet financial services.Through the above research,it is expected that it can provide more thinking directions for small and medium-sized commercial banks facing the dilemma of Internet financial business development,and open more ideas for them to explore the path of financial technology development.