Rui Yan Square Construction Business Plan

In recent years, real estate has been suppressed and the people’s government concernedcountries, is expected to blow to the real estate efforts will be further into the future, the scaleof investment in real estate development, the supply of land, financial credit, housing supplystructure, such as tax continuously out of the new deal, there are real estate developmententerprises pressure still long time. The real estate market after the land of low cost operationperiod, low cost of funds operation times, easing era, real estate enterprises golden era hasquietly away, lower profits has become a trend, the real estate enterprises will enter the smallprofits era. However, small profits but do not represent the unprofitable. Research has shownthat, in2012prices will present low before high, the real estate industry will appear to followthe trend of the phenomenon. Rui Yan Square business plan is carried out in such a bigenvironment.Rui Yan Square is now only three business foundation, the existing land did not makefull use of and planning, resulting in a tremendous waste of resources. To develop thisbusiness plan is to make full use of land resources, the development of Rui Yan Squarescientific prediction, management, operation. Plan to development trend of real estate, the realestate industry is still predicting worth the investment industry. Analysis of the enterpriseexternal environment and internal environment of SWOT analysis using the PEST model,Potter’s five competitive forces model, determine the development positioning, marketingstrategy, through the estimation of project cost and cash flow discount value, calculatingpayback period, net present value and the internal rate of return, and at the same time,financial sensitivity analysis to assess the financial risk, the Rui Yan Square development willpay handsomely; finally, may have the operation process of project in other risk is evaluatedand set the countermeasures. The final analysis shows that, this project is worth exploiting.This plan in some degree for developers, investors provide guidelines, establish confidence.